My Expertise
Business
When any business—be it a product retailer, a service provider, or a consulting firm—seeks a writer to contribute materials and stories, their primary goal is to effectively promote their brand, connect with their audience, and drive growth. They need an expert who understands how to articulate their unique value, build compelling narratives, and stand out in a competitive market. This fosters an environment where the brand thrives by attracting and engaging customers, generating leads, and building lasting relationships.
My mission is to equip businesses with content that powerfully markets their brand, clearly articulates their value, and helps them foster smart and innovative operations, covering everything from high-level strategy to specific product or service offerings. My foundation was built on a BSBA in Accounting and a Master's in International Management from the University of Texas at Dallas, along with an MBA in Finance from the University of North Texas.
Finance
My work is built on a comprehensive foundation cultivated through diverse experiences in education, professional work, writing, teaching, and consulting. Here, I detail my specialized approach to crafting content in business, finance, and technology & AI.
When a financial institution or business seeks a writer to contribute materials and stories that promote its brand or explain complex financial concepts, it looks for an expert who embodies a deep belief in sound financial principles and strategic fiscal management. This expert recognizes the need for organizations to manage capital effectively, for investors to make informed decisions, and for financial processes to operate with precision and integrity. This fosters an environment where all stakeholders—from shareholders and employees to clients and regulatory bodies—thrive.
My mission is to equip readers with insights that foster smart and innovative financial practices, covering everything from granular data analysis to overarching investment strategy. My expertise is deeply rooted in rigorous professional work and a strong academic foundation.
Technology & AI
Keeping readers ahead of technology, from emerging innovations to future predictions, is a significant challenge. My approach is guided by a few core principles, underpinned by my comprehensive background. This includes hands-on experience as an ABAP programmer developing financial applications and as an SAP Senior Technical Consultant who led teams in the development and implementation of SAP finance modules.
My articles, consequently, embody particular characteristics. They provide reliable & nuanced insights, reflecting my in-depth understanding and ensuring I only write about technologies whose finer points I can clearly convey. I build credibility through evidence, consistently directing readers to compelling research for substantiation. My content offers fresh perspectives, aiming for novel ideas or unique twists on established topics, often building on high-quality published work. I focus on actionable insights, prioritizing how to apply advancements for busy technology enthusiasts. Finally, my writing strives for persuasive clarity, fostering reader confidence, and always delivers engaging content, capturing interest for valuable moments.